AdHoc.xyz – GoDaddy customer– (United States)
Creative agencies use .xyz domains to build their online hubs and highlight their portfolios. Branding agency LetterA.xyz works with world-renowned brands like Casetify, Ann Taylor, and Kate Spade. Production studio FutureFrank.xyz creates media for global brands like Nike and Weight Watchers. Creative agency OnniCreative.xyz designs and markets for entertainment clients like Lizzo across film, TV, and independent cinemas. In this week’s #WebsiteWednesday, we’ll introduce you to a creative agency producing live music events and brand activations: AdHoc.xyz.
AdHoc.xyz is the online home of AdHoc Projects, a New York-based creative agency that develops strategies, content, and experiences designed to connect clients with communities. The agency originated from concert promoter AdHoc Presents, and builds on that background by offering creative services in strategy, programming, production, and marketing.
AdHoc Projects provides a range of creative services aimed at helping brands engage with audiences in meaningful ways. Whether through strategic planning, event programming, immersive experiences, or marketing efforts, the agency works to create opportunities for cultural connection and impact. AdHoc Projects offers services across four areas:
AdHoc Projects aims to support clients in developing campaigns, events, and brand experiences that align with their goals while fostering authentic audience connections.
Visitors to AdHoc.xyz can explore the agency’s Work page for an in-depth look at its collaborations with brands, artists, and cultural institutions. From large-scale live events to brand activations and strategic campaigns, AdHoc Projects aims to shape independent music experiences through events like AdHoc Free for All and the A2IM Libera Awards 2024. In collaboration with events marketplace Eventbrite, AdHoc Free for All offered a free, four-day live music series in New York, providing independent artists with a performance platform while fostering accessibility and community. Hosted at Cheer Up Charlies, a well-known Austin music venue and LGBTQ+ space, the event featured 60 bands, a two-day industry conference, and a vogue ball, with support from music outlets and collectives like Stereogum, Audiofemme, and UMAW. AdHoc’s production team transformed the venue into a festival hub, bringing together event professionals, musicians, and industry leaders from across the country. For the A2IM Libera Awards 2024, an annual awards show celebrating independent music, AdHoc managed talent booking, production, and guest experience at Manhattan’s Gotham Hall, a historic event venue known for hosting galas and industry gatherings. According to A2IM, the event included 600+ attendees, 39 awards, and six live performances. They also reported a 50% increase in fundraising revenue and higher membership attendance compared to previous years, with AdHoc contributing to event execution.
AdHoc Projects is led by individuals with experience in live events and creative production. Ric Leichtung, the founder, has worked on talent booking and event curation for venues including 285 Kent, a former DIY music space in Brooklyn, and Baby’s All Right, a well-known independent venue in Williamsburg. He also worked at Webster Hall, a historic New York City venue, where he contributed to its recognition in global ticket sales rankings. Rachael Pazdan, the director of creative production, has produced events for venues such as Le Poisson Rouge, a multimedia art and music venue in Manhattan, and The Bell House, a performance space in Brooklyn known for live music and comedy. She has also developed brand activations for companies including Meta, Amazon, and Johnson & Johnson, and has worked on large-scale productions for organizations like Rolling Stone, a leading music and culture publication, and Global Citizen, an international advocacy group focused on ending poverty.
The creative agency uses a .xyz domain for its online presence, aligning with its identity as a forward-thinking and adaptable agency. .XYZ is widely used across industries, particularly by innovators in art, music, and technology, making it a fitting choice for an agency that works across various creative disciplines. Its modern and flexible nature allows AdHoc Projects to maintain a versatile digital presence that resonates with a broad audience. You can learn more by following the agency on LinkedIn and by visiting AdHoc.xyz.
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